The world of business is evolving the way it communicates, and digital displays have become ubiquitous throughout the business environment. Video content is used to educate, communicate, enhance brand perception, while providing an outlet to display entertainment and enhance the experience. The extreme flexibility of content presentation allows a digital display to be as useful to the employees on the factory floor as in the highest-end retail spaces.

To date, the source of commercial digital displays has been the A/V industry, which is well suited to installing electronic devices, pulling wires, and understanding mounting options. For many reasons, a professional installation and finish are key to realizing the full potential value of the investment in digital displays. There is no shortage of bad installations, where a small-business owner had purchased a TV from a box store, hung it with consumer hardware and hoped that nobody would notice the cables and wires hanging out the back. While the display still has value in the presentation of content, the overall experience may be compromised.

Furthermore, the digital display itself is of no value until quality content is produced and presented. A dull display, or dull content, are unlikely to attract positive attention, whereas eye-catching design with a hint of story-telling are likely to make a strong impression, regardless of the purpose of the display.

If it is easy to agree that good content on a digital medium is the most likely method to create value out of the message, how much more might that value be multiplied if supported by visual communication elements outside of the actual display? For example, if the design of the video content reflects the overall design philosophy of the environmental graphics, and is supported by documents, pass-alongs or other materials, how much more effective might the video content be? With the use of wall decals, window clings or floor stickers, the entire effect of the visual communication effort is much more likely to produce the desired effect.

This is where Vision Graphics has an advantage over typical technology vendors and installers. For nearly 50 years, Vision Graphics has produced the finest products, now utilizing the most modern digital printing techniques on fabrics, vinyls, rigids, papers and other stock. Vision Graphics’ experience in the art of visual communication allows for a tightly integrated use of overall design and presentation, incorporating the digital content experience as a valuable element. At Vision Graphics, we believe that a technology is meaningful only when it produces the desired experience. Most technology vendors can’t bring the same level of expertise to your situation.

Chad Malo, our digital product specialist approaches each inquiry with a consultative focus, looking to find the best road to the desired result. Malo’s combination of experience with print mediums, combined with his expertise and certifications in digital communication bring an increased chance of maximizing your overall objective.

Whether your goal is to excite customers, provide dynamic content, entertain or inform, you’d do yourself a favor to include Chad Malo and Vision Graphics in your planning efforts.

ABOUT VISION GRAPHICS

As one of the world’s leading and most innovative producers of digitally printed images ranging from small format to xx large, Vision is proud to have produced some of the biggest, boldest imaging in the printing industry, including banners, wallscapes and signage for some of the largest advertisers and sporting events in the country. Vision designed and produced the décor for the NFL Pro Bowl, printed graphics for five NFL Super Bowls, along with the Olympic Winter Games, NHL All Star game, the Orange Bowl and BCS Championship games.

Vision does everything from printing a single fabric banner to the design and production of graphics for an entire event. Capabilities include Lightjet photographic printing, UV ink with multiple layering capabilities and flatbed printing for rigid substrates, I-Cut digital cutting, on-demand digital printing, dye sublimation fabric as well as grand format printing for wallscapes and billboards.

Contact:
Christopher Dalley
Vision Graphics
801.973.8929
marketstuff@visiondoesit.com
www.visiondoesit.com